The NHS is sharing information with local organisations, about their ‘Help Us, Help You – Before It Gets Worse’ campaign, win in order to help the public and particularly the most vulnerable in society - over 65s and those with underlying health conditions as well as their carers - understand the things they can do to stay well this winter, and if they get ill, where to get advice and get well sooner.
This includes a reminder to visit the pharmacist or contact NHS 111 at the first signs of illness, the importance of picking up prescriptions and staying warm over the winter months and checking in on elderly neighbours and relatives. The campaign also gives a final push to get the flu jab.
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To help with this I have attached:
- a toolkit including copy suitable for articles, newsletters and social media and suggested tweets and Facebook posts and detailed campaign messages
- the updated winter leaflet which includes advice on stocking up on prescriptions, getting a flu jab, contacting a pharmacist or NHS 111 and keeping an eye on others.
- easy read and large print versions of the leaflet, the easy read can also be downloaded at the Choices website tinyurl.com/SWTWer
- the BSL version of the leaflet can be viewed here
- Winter and NHS 111 campaign posters and the BSL version of the TV ad: WinterBSLtv
- the Winter campaign logo
The alternative formats as well as other assets such as posters can be downloaded from the PHE Campaign Resource Centre at campaignresources.phe.gov.uk.
The winter alternative formats will also soon be available from nhs.uk/winteradvice and other formats about NHS 111 are available from nhs.uk/111 and pharmacy services at nhs.uk/pharmacyadvice
In terms of social posts it would be great if you could follow the NHS twitter feeds - @NHSuk and @NHSEngland - and NHS Facebook page (nhs.uk) or retweet/share where possible using #HelpUsHelpYou
- get your prescription medicines before the Christmas period TwtXmasStockUp
- see your pharmacist if you start to feel unwell https://twitter.com/NHSuk/status/1200072355587989504?s=20
- contact NHS 111 (including the BSL service) TwtNHS111bsl
- check on elderly neighbours in cold weather TwtColdCheck
- easy read information about the flu jab TwtFluEread
- a general reminder to get the flu jab TwtFluNow
Please help communicate these important messages and reach people who might otherwise miss out. Vulnerable audiences particularly those who are frail and over 65, and people with long-term health conditions are more likely to be admitted to hospital due to a winter illness so it is imperative we reach these audiences.